In-Short
Core Idea
When direct linking is blocked, you can recreate the path through a neutral hub instead of rebuilding the entire system.
Why It Matters
Cross-sell is often a key revenue driver. Losing it means losing value unless you find a compliant way to keep user movement alive.
How It Works
A lightweight landing page sits between domains. It guides users instead of redirecting them, keeping navigation legal and controlled.
Simple Way to Imagine It
You cannot open a direct door anymore. So you build a hallway that legally connects both rooms.
The constraint that forced the idea
Long Read
The Belgian law change in 2025 removed direct cross-sell between casino and sports betting platforms.
Even if both belonged to the same brand, linking between them was no longer allowed.
That broke a natural user journey. Especially from sports betting to casino.