
Nikita Goncharenko
Data Analyst
Nikita Goncharenko is a Belgium-based digital delivery professional who connects analytics, execution, websites, and AI-assisted workflows. As a Data Analyst, he turns messy reporting into trusted KPI views, budget signals, retention analysis, and decision support that teams can act on.
Content from Nikita Goncharenko

Building a Data-Driven Mindset

Reporting Marketing Mix: From Dirty Excel to Decision-Ready Insights

Weekly Reporting Routines That Turn Data Into Budget Decisions

Marketing Budget Reporting for Digital Businesses

You’re Missing Half Your Data. Here’s Why That’s Fine.

You’re Scaling the Wrong Customers (Until You Measure Retention)

Retention Marketing Reporting: How to Actually Measure Customer Value

Reactivation Looks Good Until You See Who Came Back
